Posts Tagged ‘instat’

E-Book Consumers want Longer Battery Life, Internet Connectivity and Email.

09/09/2009

Lire l’article de Instat sur ce sujet:

‘The electronic book (e-book) segment, having firmly established itself in the US market, has plenty of room for growth that will be bolstered by new features such as e-mail and Web connectivity, reports In-Stat (http://email.in-stat.com/cgi-bin4/DM/y/hBTxf0JN6xs0K560DHgc0Em). An e-book is a handheld consumer electronics (CE) device capable of accessing and storing a wide array of digitized books for portable use. Examples are the Amazon Kindle DX and the recently introduced Sony E-Reader Daily Edition.

According to In-Stat’s most recent consumer survey, current e-book owners desire email capability in the next e-book they purchase. Longer battery life and Internet connectivity are the top two desired features among respondents who don’t currently own an e-book but plan to buy one in the next year.

Recent research by In-Stat found the following:

  • Amazon is the leading brand of e-book owned.
  • The largest percentage of e-book owners (45.5%) is spending between $9 and $20 a month on e-book content.
  • Eleven percent of total survey respondents said they planned to purchase an e-book over the next 12 months.

The research, “Electronic Book Survey: US Consumers’ Attitudes and Behaviors Towards the Burgeoning E-Book Market” (#IN0904571ID), covers the US market for e-books with results from a US consumer survey. It includes:

  • Examination of consumer attitudes towards e-books.
  • Preferences of current and potential users.
  • Data on how much consumers are willing to spend on e-book devices.
  • Habits of current e-book users including monthly spending estimates.

For a free sample of the report and more information, please contact a sales representative:
http://email.in-stat.com/cgi-bin4/DM/y/hBTxf0JN6xs0K560EcTx0EI

To purchase it online, please visit: http://email.in-stat.com/cgi-bin4/DM/y/hBTxf0JN6xs0K560FTGA0Eu

The price is $1,495 (US).’

Gilles

‘Competition Heats Up in the E-Reader Market as Sony Adds a Wireless E-Book to its Lineup’

09/02/2009

Selon InStat:

‘On August 5, Sony Corporation announced that it will add two e-books to its PRS e-reader lineup. The PRS-300 and PRS-600 will be priced at $199 and $299, respectively, and will be available at retailers such as Best Buy and Wal-Mart. On August 26, Sony announced another new addition to its e-reader lineup: The Sony Reader Daily Edition. This will be priced at $399, offer 3G connectivity through AT&T, have a touchscreen, and open up a wider range of free and paid-for e-book content to its users, according to In-Stat (http://email.in-stat.com/cgi-bin4/DM/y/hBToX0JN6xs0K560DHgc0EP).

The aggressive pricing for the low-end e-readers, and the introduction of a wireless e-reader, is clearly Sony’s attempt to encroach on the lead Amazon currently holds in the e-book market with its Kindle lineup. Amazon and cellular operator, Sprint, have partnered to allow all Kindle users to wirelessly access digital e-book content via the Sprint EVDO network. There is no fee to the user, and a PC is not required. Content is downloaded directly to the Kindle; and this seamless content-to-hardware delivery experience has been a major driver of Amazon’s success in the e-book market.

Until Sony announced its wireless e-reader, the company remained at a distinct disadvantage to Amazon. But now Sony can not only compete with Amazon more directly, but can also address a wider range of consumers than Amazon since it offers more affordable e-reader models to consumers who may not want wireless connectivity.

Overall, the e-reader market continues to heat up as Amazon updates its Kindle lineup and as Sony expands its offerings. Worldwide e-reader shipments are expected to reach 28.6 million units in 2013, up from 924,000 in 2008. Market drivers include new entrants to market, international expansion of e-book availability, anticipated price declines, and the electronic distribution of newspapers.

For an in-depth analysis on the worldwide e-book market, refer to In-Stat’s research titled “Wireless Delivery of Digital Content Propels E-Book Adoption” (#IN0904509ID). In addition, In-Stat is about to publish the results of a recent survey of North American owners and future buyers of e-books.’

Gilles

Sony désavantagé dans le marché des eBooks?

08/13/2009

Instat écrit cette semaine dans son volume  241:

‘Despite Low Price Points, Sony Remains at a Disadvantage in the Emerging E-Book Market

Earlier this week, Sony Corporation announced that it will add two e-books to its PRS e-reader lineup. The PRS-300 and PRS-600 will be priced at $199 and $299, respectively, and will be available at retailers such as Best Buy and Wal-Mart.

By aggressively pricing these new e-books, Sony is trying to encroach on the lead Amazon holds in the e-book market with its Kindle lineup (the lowest priced Kindle is $299). However, it’s going to take more than cheaper prices to push past Amazon in the burgeoning e-book space. Sony is at a distinct disadvantage because the PRS-300 and PRS-600 do not offer wireless connectivity. These devices need to be connected to a computer in order to access and download e-book content. By comparison, every Kindle model offers integrated wireless connectivity. Amazon has partnered with cellular network operator, Sprint, to enable Kindle users to wirelessly access digital e-book content via the Sprint EVDO network. There is no fee to the user, and a PC is not required. Content is downloaded directly to the Kindle. It is this seamless content-to-hardware delivery experience that is driving Amazon’s success in the e-book market. Sony must offer a wireless-enabled e-book if it wants to compete with Amazon on all levels.

Another disadvantage for Sony is that PRS owners can view e-book content on their PRS e-books only. However, Kindle owners have the option to view e-book content not only on their Kindle, but also on an Apple iPhone or iTouch. In-Stat believes that e-book content on the iPhone and similar handheld devices will prove popular with many consumers; and that e-book manufacturers will benefit from giving consumers the option to view e-book content on a variety of different devices.

For an in-depth analysis on the worldwide e-book market, refer to In-Stat’s research titled “Wireless Delivery of Digital Content Propels E-Book Adoption” (#IN0904509ID). In addition, In-Stat is about to publish the results of a recent survey of North American owners and future buyers of e-books.’

http://www.instat.com/catalog/ecatalogue.asp?id=18

Gilles