Sony désavantagé dans le marché des eBooks?

Instat écrit cette semaine dans son volume  241:

‘Despite Low Price Points, Sony Remains at a Disadvantage in the Emerging E-Book Market

Earlier this week, Sony Corporation announced that it will add two e-books to its PRS e-reader lineup. The PRS-300 and PRS-600 will be priced at $199 and $299, respectively, and will be available at retailers such as Best Buy and Wal-Mart.

By aggressively pricing these new e-books, Sony is trying to encroach on the lead Amazon holds in the e-book market with its Kindle lineup (the lowest priced Kindle is $299). However, it’s going to take more than cheaper prices to push past Amazon in the burgeoning e-book space. Sony is at a distinct disadvantage because the PRS-300 and PRS-600 do not offer wireless connectivity. These devices need to be connected to a computer in order to access and download e-book content. By comparison, every Kindle model offers integrated wireless connectivity. Amazon has partnered with cellular network operator, Sprint, to enable Kindle users to wirelessly access digital e-book content via the Sprint EVDO network. There is no fee to the user, and a PC is not required. Content is downloaded directly to the Kindle. It is this seamless content-to-hardware delivery experience that is driving Amazon’s success in the e-book market. Sony must offer a wireless-enabled e-book if it wants to compete with Amazon on all levels.

Another disadvantage for Sony is that PRS owners can view e-book content on their PRS e-books only. However, Kindle owners have the option to view e-book content not only on their Kindle, but also on an Apple iPhone or iTouch. In-Stat believes that e-book content on the iPhone and similar handheld devices will prove popular with many consumers; and that e-book manufacturers will benefit from giving consumers the option to view e-book content on a variety of different devices.

For an in-depth analysis on the worldwide e-book market, refer to In-Stat’s research titled “Wireless Delivery of Digital Content Propels E-Book Adoption” (#IN0904509ID). In addition, In-Stat is about to publish the results of a recent survey of North American owners and future buyers of e-books.’



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